{"id":2359,"date":"2024-10-23T03:37:10","date_gmt":"2024-10-23T03:37:10","guid":{"rendered":"https:\/\/paperrifti.com\/?p=2359"},"modified":"2024-10-28T07:48:15","modified_gmt":"2024-10-28T07:48:15","slug":"2359","status":"publish","type":"post","link":"https:\/\/paperrifti.com\/index.php\/2024\/10\/23\/2359\/","title":{"rendered":"THE BRAND GAP"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"795\" data-attachment-id=\"2385\" data-permalink=\"https:\/\/paperrifti.com\/index.php\/2024\/10\/23\/2359\/thebrandgap\/\" data-orig-file=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap.png\" data-orig-size=\"1380,1071\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"thebrandgap\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap-300x233.png\" data-large-file=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap-1024x795.png\" src=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap-1024x795.png\" alt=\"\" class=\"wp-image-2385\" srcset=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap-1024x795.png 1024w, https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap-300x233.png 300w, https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap-768x596.png 768w, https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"goodfont\"> &#8220;How to bridge the distance between BUSINESS STRATEGY and DESIGN&#8221; <\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"bigfont\"> THE BRAND GAP<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"goodfont\"> Brand is NOT logo. Brand is a person&#8217;s gut feeling about a product, service or organization. <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Brand bukan yang <strong>KAMU<\/strong> bilang, tapi apa yang <strong>MEREKA<\/strong> bilang. Sebuah buku yang sangat bagus dan harus dimiliki oleh setiap designer dan brand design. Buku ini juga memaparkan apa point penting yang harus ada dalam sebuah brand.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-attachment-id=\"2383\" data-permalink=\"https:\/\/paperrifti.com\/index.php\/2024\/10\/23\/2359\/thebrandgap_resume\/\" data-orig-file=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume.png\" data-orig-size=\"800,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"thebrandgap_resume\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume-300x225.png\" data-large-file=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume.png\" src=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume.png\" alt=\"\" class=\"wp-image-2383\" srcset=\"https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume.png 800w, https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume-300x225.png 300w, https:\/\/paperrifti.com\/wp-content\/uploads\/2024\/10\/thebrandgap_resume-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand is NOT logo. Brand is a person&#8217;s gut feeling about a product, service or organization.<\/p>\n<p>Brand bukan yang KAMU bilang, tapi apa yang MEREKA bilang. Sebuah buku yang sangat bagus dan harus dimiliki oleh setiap designer dan brand design. Buku ini juga memaparkan apa point penting yang harus ada dalam sebuah brand. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[17,95],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s7fFMQ-2359","_links":{"self":[{"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/posts\/2359"}],"collection":[{"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":18,"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/posts\/2359\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/posts\/2359\/revisions\/2451"}],"wp:attachment":[{"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/categories?post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paperrifti.com\/index.php\/wp-json\/wp\/v2\/tags?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}